We have selected for retrospective review a few all-time “best selling” research papers of the past few years from the General Financial Markets category of the Social Science Research Network (SSRN). Here we summarize the August 2003 paper entitled “Bad Beta, Good Beta” (download count over 1,700) by John Campbell and Tuomo Vuolteenaho. In this research, the authors separate stock beta into two components, one reflecting news about cash flows and one reflecting news about discount rates. They apply this decomposition to explain the size effect and the value premium. They hypothesize that:
[Market] “value…may fall because investors receive bad news about future cash flows; but it may also fall because investors increase the discount rate…that they apply to these cash flows. In the first case, wealth decreases and investment opportunities are unchanged, while in the second case, wealth decreases but future investment opportunities improve. …[A]n investor may demand a higher premium to hold assets that covary with the market’s cash-flow news than to hold assets that covary with news about the market’s discount rates, for poor returns driven by increases in discount rates are partially compensated by improved prospects for future returns. …The required return on a stock is determined not by its overall beta with the market, but by its bad cash-flow beta and its good discount-rate beta. Of course, the good beta is good not in absolute terms, but in relation to the other type of beta.” [Underlining is ours.]
Using monthly returns from an early period (January 1929 through June 1963) and a modern period (July 1963 through December 2001) to test this idea, the authors conclude that: Keep Reading