Firm Sales Seasonality as Stock Return Predictor
June 7, 2018 - Animal Spirits, Calendar Effects, Fundamental Valuation
Do firms with predictable sales seasonality continually “surprise” investors with good high season (bad low season) sales and thereby have predictable stock return patterns? In their May 2018 paper entitled “When Low Beats High: Riding the Sales Seasonality Premium”, Gustavo Grullon, Yamil Kaba and Alexander Nuñez investigate firm sales seasonality as a stock return predictor. Specifically, for each… Keep Reading