Personal/Social Drivers of Individual Investor Asset Allocation
August 1, 2014 - Animal Spirits, Individual Investing
How strong is investor herding with respect to friends, family and co-workers? In their June 2014 paper entitled “Peer Effects, Personal Characteristics and Asset Allocation”, Annie Zhang, Ben Jacobsen and Ben Marshall examine the roles of personal characteristics (age, gender, wealth and tax rate), peer influence (household, neighbors and coworkers), and financial advice in individual investor asset class allocations and switching decisions. Their… Keep Reading