Transient Abnormal Returns for Major College Football Bowl Sponsors
October 15, 2014 - Animal Spirits
Do U.S. television events that draw large attentive audiences have an effect on the stock prices of main corporate sponsors? In the September 2014 version of his paper entitled “Investor Attention and Stock Prices: Evidence from a Natural Experiment”, Erik Mayer investigates whether main sponsorship of NCAA Division I college football bowl games affects sponsor stock prices during… Keep Reading