Does Accurate Forecasting Get Attention?
July 21, 2011 - Individual Gurus, Investing Expertise
Do individual experts whose U.S. stock market forecasting records are good (bad) gain (lose) attention? The “pro” argument is that investors (and online intermediaries) eventually flock to good forecasters and ignore bad ones in search of a market timing edge. The “con” arguments are that loud noise (for example, marketing-related or entertainment-driven) swamps information, and/or investors do not or cannot measure forecaster accuracy, and/or investors are more interested in ideas than forecasts. As a simple test these arguments, we compare two data series: (1) the stock market forecasting accuracies of gurus in the Guru Grades summary table; and, (2) the attention paid to these same individuals as measured by the number of search results found by a Google query on (“[guru name]” “stock market”), with the “stock market” qualifier intended to filter out potential namesakes and connect each name to the forecasted variable. Using results from searches for 60 individually graded gurus on 7/20/11, we find that: Keep Reading