Many equity market researchers assume conventional three-factor (excess market return or beta, size, book-to-market ratio) and four-factor (plus momentum) models as standards of comparison for discovery of new sources of abnormal returns. Are they the best standards? In their November 2008 paper entitled “Fishing with a Licence: an Empirical Search for Asset Pricing Factors”, Soosung Hwang and Alexandre Rubesam investigate the empirical power of 12 previously identified asset pricing factors using a Bayesian variable selection method called Stochastic Search Variable Selection (see the paper for a description). The factor candidates are: excess market return, liquidity, coskewness, cokurtosis, downside risk, size, book-to-market ratio, momentum, asset growth, idiosyncratic volatility, volume and long-term reversal. Using data for thousands of individual U.S. stocks and associated firm characteristics, 25 factor-based portfolios and 30 industry portfolios over the period 1967-2006, they conclude that: Keep Reading